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ARMSTRONG LOOK UP AMERICA SWEEPSTAKES
OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID IN PUERTO RICO AND WHERE PROHIBITED.

1. LOOK UP AMERICA SWEEPSTAKES:
HOW TO ENTER: Beginning September 1, 2007, at 12:01 AM (ET) through October 31, 2007, at 11:59 PM (ET), go to www.perfectceiling.com to complete and submit the entry form pursuant to the on-screen instructions. Entry requires submission of one 3 x 5 photograph of a ceiling and room in entrant’s primary residence in the 50 United States plus an original 150 word essay in English about the room and ceiling in the photo and why it should win. Photo must not be tampered with or altered in any way. By submitting photo and essay, entrant warrants that the photo and essay are free of copyright restrictions and consents to their display on Promoter website during the period of the Promotion. Promoter may reject any entry whose photograph or essay appear to be subject to copyright restriction or tampered with. All photos and essays become the property of Promoter upon submission. Or mail a 3 x 5 card with your name, age, complete address, telephone number and email address (optional) with photo and essay to: Armstrong World Industries, Inc., c/o SBC Advertising, 707 Park Meadow Road, Columbus OH 43081-2891 attn: Look Up America. Mail entry must be postmarked by October 31, 2007, and received by November 5, 2007. Illegible, incomplete, mutilated, postage due or entry forms that have been tampered with will be disqualified.

WINNER SELECTION: Winner will be selected on or about November 16, 2007, in a random drawing from among all eligible entries received. Drawing will be conducted by Armstrong World Industries, Inc., whose decisions are final. Odds of winning will depend upon the total number of eligible entries received.

WINNER’S LIST: For winner’s name, send a separate self-addressed, stamped envelope to Armstrong World Industries, Inc., c/o SBC Advertising, 707 Park Meadow Road, Columbus, OH 43081-2891 attn: Look Up America by November 30, 2008. Winner will also be posted on the Look Up America website at www.perfectceiling.com.

PRIZES & APPROXIMATE RETAIL VALUE: The winner will receive his or her choice of Armstrong residential WoodHaven™, Tin Look™, HomeStyle® or Metallaire™ ceilings for a room up to 15 ft. x 15 ft. or 225 square feet, plus delivery and installation and 6 hrs of interior design services, up to a total maximum retail value of $5,000.00. Prize is intended only for interior installation in winner’s primary residence in the 50 United States. Design services provided by designer selected by Promoter and include consultation only for room in which winning ceiling is to be installed. No commercial installations permitted. Installation to be performed by Promoter’s employees or contractors, includes limited removal of existing installed suspended ceilings, if applicable, and is limited to standard installation requirements. Does not include, and Promoter may choose to reject, installation involving unusual or custom requirements, structural changes, or removal or work in or around rooms contaminated with mold, asbestos or other hazardous material. Promoter reserves the right to deliver the selected ceiling, design services and the cash value of the installation services at Promoter’s discretion.

Winner will be notified via phone, e-mail or postal mail, at Sponsor’s discretion, on or about November 16, 2007. ENTRIES: Limit (1) one entry per person and per e-mail address (referred to as the “Promotion”). Entries using macro, robotic, script or other forms of automatic entry will be disqualified. Entries become the property of the Sponsor and will not be returned. No mechanically reproduced entries permitted. Proof of submission does not constitute proof of receipt. Sponsor is not responsible for lost, late, mutilated, misdirected, incomplete, inaccurate or postage due entries. If there is a dispute as to the identity of an online entrant, the prize will be awarded to the authorized account holder of the email address. The “authorized account holder” is defined as the natural person to whom the email address is assigned by an internet service provider, online service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.

2. ELIGIBILITY:
Open to legal residents of the 50 United States and the District of Columbia who have reached the age of majority in their state or province of residence at time of entry. Void in Puerto Rico and where prohibited by law. Employees of Sponsor, its parents, affiliates and subsidiaries, participating advertising and promotion agencies, the independent judging organization and prize suppliers (and members of their immediate family and/or those living in the same of household of each such employee) are not eligible.

3. CONDITIONS OF PARTICIPATION:
Online entrants must have valid e-mail address and it is entrant’s responsibility to update Sponsor of any change in e-mail address. Expenses not specifically included in prize description and all taxes are the sole responsibility of the winner. Each prize is awarded “as is” with no warranty or guarantee, either express or implied outside of manufacturer's limited warranty. No transfer, assignment or substitution of a prize permitted, except Sponsor reserves the right to substitute prize for an item of equal or greater value in the event an advertised prize is unavailable. All federal, state, provincial and local laws and regulations apply. Entrants agree to be bound by the terms of these Official Rules and by the decisions of Sponsor, which are final and binding on all matters pertaining to this Promotion. Winners (and parent or legal guardian if winner is a minor) may be required to sign and return an Affidavit of Eligibility, a Liability Release and where legally permissible a Publicity Release within seven (7) days following the date of first attempted notification. Failure to comply with this deadline may result in forfeiture of the prize and selection of an alternate winner. Return of any prize/prize notification as undeliverable may result in disqualification and selection of an alternate winner. Winner hereby further agrees that it will sign any documents necessary to transfer copyright of the entry to Sponsor within seven (7) days following the date of first attempted notification. Acceptance of the prize constitutes permission for Sponsor and its agencies to use winner’s name and/or likeness, biographical material and/or entry (including an altered form of the entry) for advertising and promotional purposes without additional compensation, unless prohibited by law. By accepting prize, winner agrees to hold Sponsor, its advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representative agents, successors, assigns, officers, directors, and employees harmless for any injury or damage caused or claimed to be caused by participation in the Promotion or acceptance or use of the prize. Sponsor is not responsible for any printing, typographical, mechanical or other error in the printing of the offer, administration of the Promotion or in the announcement of the prize.

4. INTERNET:
Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any Web site or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion. Sponsor reserves the right to select winners from eligible entries received as of the termination date. Sponsor further reserves the right to disqualify any individual who tampers with the entry process. Sponsor may prohibit an entrant from participating in a Promotion if it determines that said entrant is attempting to undermine the legitimate operation of the Promotion by cheating, hacking, deception or other unfair playing practices or intending to abuse, threaten or harass other entrants. Caution: Any attempt by a participant to deliberately damage any Web site or undermine the legitimate operation of the Promotion is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such participant to the fullest extent of the law.

5. DISPUTES/CHOICE OF LAW:
Except where prohibited, each entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts situated in Lancaster, PA, (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys' fees; and (3) no punitive, incidental, special, consequential or other damages, including without limitation lost profits may be awarded (collectively, "Special Damages"), and (4) entrant hereby waives all rights to claim Special Damages and all rights to have such damages multiplied or increased. The law of the Commonwealth of Pennsylvania, without reference to Pennsylvania’s choice of law rules, governs the Promotion and all aspects related thereto.

6. SPONSOR:
The Sponsor of these Armstrong World Industries, Inc., 2500 Columbia Avenue, Lancaster, PA 17603.